Eliminating fraud losses while improving fulfilment for Rad Power Bikes

Rad Power Bikes’ rapid growth and direct-to-consumer business model quickly attracted the attention of fraudsters, with chargebacks and suspicious orders emerging soon after the company launched its first electric bike. Without the data needed to confidently distinguish genuine customers from fraudulent ones, the team often had no choice but to decline legitimate orders, creating friction for customers while still leaving the business exposed to fraud losses and chargebacks.

Summary of challenges:

• Rapid growth and a direct-to-consumer model increased fraud and chargeback exposure.
• Limited fraud intelligence led to genuine customer orders being declined.
• Defensive fraud strategies reduced sales without eliminating fraud losses.

As demand for Rad Power Bikes continued to grow beyond the United States into Europe and Canada, the business needed to ensure international customers could complete their purchases and receive their bikes as quickly as possible. With many first-time customers purchasing from new markets, Rad Power Bikes needed greater confidence in its fraud decisions without introducing delays or unnecessary friction into the buying journey.
Signifyd’s global commerce network provided the broader shopper intelligence the team was missing, enabling them to confidently approve legitimate international orders that would otherwise have required additional scrutiny. Combined with Signifyd’s deep understanding of ecommerce and the cycling industry, Rad Power Bikes gained a trusted fraud protection partner capable of supporting its international growth while helping maintain the fast fulfilment experience its customers expected.

• Supported international growth by enabling faster approval and fulfilment of cross-border orders.
• Used global shopper intelligence to confidently approve first-time customers that Rad Power Bikes had never seen before.
• Delivered trusted fraud expertise backed by a deep understanding of the business and its customers.

Partnering with Signifyd gave Rad Power Bikes the confidence to continue expanding into new and unfamiliar markets without increasing fraud risk or compromising the customer experience. With Guaranteed Fraud Protection absorbing fraud losses, the business was able to approve more genuine customers, ship orders more quickly and eliminate the lengthy manual reviews that had previously slowed fulfilment.

Greater transparency into every fraud decision also gave the team the confidence to resubmit declined orders with supporting evidence when appropriate, while helping identify bulk purchases from dealers and unauthorised resellers. Since deploying Signifyd, Rad Power Bikes has not experienced a single fraudulent chargeback, giving the business complete confidence to continue scaling internationally.

• Eliminated fraudulent chargebacks after partnering with Signifyd.
• Approved more genuine customers while accelerating fulfilment.
• Expanded into new markets with confidence and greater decision transparency.

As Rad Power Bikes continues to expand into new markets, maintaining the confidence to approve genuine customers while protecting the business from fraud will remain critical to its growth strategy. With greater visibility into fraud decisions, faster order approvals and the ability to scale without the burden of fraud losses, the business is well positioned to continue delivering a seamless customer experience while supporting its international ambitions.