Skip to content
Philips

Philips cuts chargebacks from 5% to under 1% while increasing order approvals

Signifyd helped Philips approve more genuine orders, recover lost revenue and reduce checkout friction across EMEA.

Fraud prevention
Guaranteed Fraud Protection
Consumer Electronics
Customer_case_study-Philips_hero

Chargebacks
5% Under 1%

fraud related losses to cut below one percent of orders.

Order approval
40% 70%

More genuine customers approved at checkout, recovering revenue.

Looking ahead
90% target

The approval rate Philips is now working towards as the partnership scales.

On this page

Want results like Philips?

Contact sales
Link copied

About Philips

Philips has transformed from a leading electronics business into a global health-technology company, with a purpose to improve people's health and well-being through meaningful innovation. Alongside its professional healthcare work, Philips runs a substantial direct-to-consumer business across personal health and lifestyle categories — from shavers and grooming to mother-and-child care and home comfort. As that ecommerce presence grew across EMEA, so did the pressure on Philips to protect online revenue without slowing down genuine customers. Getting the balance between fraud protection and customer experience right became central to its digital-commerce strategy.
Sector Health technology
Headquarters Amsterdam, Netherlands
Founded 1891
Footprint 100+ countries

“I absolutely would recommend Signifyd because it really helps to create trust in the business — not only from a consumer perspective but also internally. It’s a reliable source where you no longer need to be concerned about chargebacks or issues on checkout and payment refusals.”

Ivone Miranda Ivone Miranda Consumer Experience Engagement and Care Lead, Philips

The Challenge

Growing Direct to Consumer (DTC) sales were leaking revenue to fraud and false declines

As Philips expanded its direct-to-consumer (DTC) business, it faced the challenges common to fast-growing ecommerce. Constant friction at checkout, payment refusals and fraud were costing the business genuine orders – and damaging the experience customers expect from the brand.

  • High chargeback rates, with fraud-related losses reaching around 5% of orders in some regions.
  • Low order approval, averaging around 40% – turning away legitimate customers along with the fraud.
  • Checkout friction, leading to abandoned baskets, lost revenue and a knock-on impact on brand reputation.

The Solution

Full-stack fraud prevention that approves in real time

Philips partnered with Signifyd to implement full-stack fraud prevention, drawing on machine learning trained across a vast global network of transactions. The integration was designed to be seamless from a customer point of view while protecting brand and company revenue.

  • Automate approvals in real time, reducing manual reviews and improving the customer experience.
  • Cut chargeback losses by identifying fraudulent transactions with far greater accuracy.
  • Optimise conversion, ensuring legitimate orders are approved without unnecessary friction.
  • Scale DTC with minimal disruption, integrating with the existing Hybris commerce stack.

Partnering with Signifyd has been a game-changer for our ecommerce strategy. Their advanced fraud prevention technology lets us approve more legitimate transactions while reducing fraud losses. The impact on our business performance and customer experience has been remarkable.

Ivone Miranda Ivone Miranda Consumer Experience Engagement and Care Lead, Philips

The Results

Measurable gains across fraud, approvals and trust

The partnership with Signifyd delivered measurable improvements across several of Philips’ key performance indicators — protecting revenue while making the buying experience better for genuine customers.

  • Chargebacks reduced from 5% to below 1%, significantly cutting fraud-related losses.
  • Order approval up from 40% to over 75%, directly boosting revenue and customer satisfaction.
  • Cost savings reinvested into further growth, alongside a smoother, more reliable checkout.
  • Stronger customer trust and reinforced brand reputation as a reliable, secure online retailer.

Looking Ahead

A partnership built to scale

As Philips continues to grow its ecommerce business, the collaboration with Signifyd remains integral to its strategy. By staying ahead of evolving fraud trends and leaning on real-time, AI-driven decisioning, Philips aims to push order approval towards 90% — keeping customers worldwide on a secure, frictionless purchasing journey as the brand expands its digital footprint.

“I absolutely would recommend Signifyd because it really helps to create trust in the business, not only from a consumer perspective but also for the business internally. It’s a reliable source where you no longer need to be concerned about chargebacks, issues on the checkout and payment refusals.”

Ivone Miranda Ivone Miranda Consumer Experience Engagement and Care Lead, Philips

Solutions Used

Fraud Prevention

Fraud prevention: Signifyd detects repeated discount attempts, household manipulation, and bot-like account creation — all without disrupting good customers.

Explore Solution
Guaranteed fraud protection

Every approved order is fully guaranteed. If it turns out to be fraud, we cover the loss — not you.

Complete chargeback protection

Protect revenue from friendly fraud and policy abuse disputes with financial coverage on non-fraudulent chargebacks, so your business is not left absorbing the cost.

You may also be interested in

See what Signifyd can do for your business

Explore the platform behind these results, or talk to our team about your goals.

Contact sales