Build-A-Bear countered bots and reseller abuse without compromising the customer experience

Build-A-Bear’s online expansion brought escalating threats, including sophisticated reseller abuse during product drops. They needed a partner to help them understand evolving patterns and enhance their defense against persistent fraudsters.

• Rapid ecommerce growth increased fraud and reseller abuse.
• Sophisticated fraud tactics evolved faster than traditional fraud rules.
• Build-A-Bear needed stronger protection without impacting genuine customers.

To protect customer experience and maintain their trusted brand reputation, Build ABear partnered with Signifyd for fraud protection. Signifyd brings vital expertise, insights and continuous learning, empowering their team to detect new patterns and proactively navigate threats.

• Partnered with Signifyd to strengthen fraud protection.
• Leveraged expert insights to identify emerging fraud patterns.
• Enabled a more proactive approach to evolving fraud threats.

With Signifyd, Build-A-Bear ensures vigilant brand protection and shopper security. Effectively countering bots and unauthorised resellers, ensuring that their top-tier customer experience remains consistent.

• Strengthened brand protection and shopper security.
• Reduced the impact of bots and unauthorised resellers.
• Protected the customer experience during high-demand product launches.

As online demand continues to grow and product launches attract increasing attention from bots and unauthorised resellers, Build-A-Bear is well positioned to stay ahead of evolving threats while continuing to deliver the trusted, customer-first experience that defines its brand. With Signifyd’s expertise and continuous learning, the business can adapt to new fraud patterns with confidence, protecting both revenue and customer loyalty.