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Shopping online has been built around the assumption that there is a person behind the screen. That is starting to change. As AI moves from just recommending products to making purchases on a customer’s behalf, retailers will need new ways to understand who is really buying and where responsibility sits if something goes wrong. I…
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Agentic commerce is moving from concept to reality – and its impact on ecommerce and fraud could be profound. In the final episode of the Let Fintech Grow! Money20/20 Europe miniseries, our Director of Agentic Commerce & Payment Optimisation, Simon Hunter, joins Ian Horne to discuss why agentic commerce was one of the defining conversations…
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The way people shop online is changing fast, but the bigger shift may not be driven by people at all. In a recent feature for Silicon UK, Signifyd’s Simon Hunter explores what agentic commerce means for ecommerce and fintech, and why the industry needs to move quickly to keep up. What is agentic commerce? Agentic…
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Returns aren’t just a cost challenge anymore – they’re a loyalty battleground. In my latest IMRG blog, I highlight a critical shift for fast, frictionless returns which are now table stakes, but this comes at a cost as absorbing every return without insight can quickly erode margins. As return volumes rise and retailers rethink blanket…
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As AI is adopted more with the every day consumer, what does this mean for online retail? Signifyd’s EMEA general manager shares her thoughts with IMRG
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Do you ever find yourself buying a little beauty luxury when you’re feeling down? It turns out you’re not alone. Speaking to IMRG, I explore why fashion and beauty are diverging in 2026. And while consumers are pulling back on fashion spend, they’re still indulging in small beauty luxuries – a trend that’s creating different…
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Black Friday this year was less about bigger baskets and more about deliberate choices. Speaking to the IMRG, our Senior Data Analyst Phelim Killough notes that Average Order Value rose 12%, even as transactions fell 8% and basket size dipped 3.5% – a strong signal that shoppers are buying less often, but with more intent….
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Peak season is only half the story, and I wrote recently in IMRG breaking down how smart personalisation and a smoother checkout experience can turn Black Friday buyers into long-term customers. Read my latest article here.
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According to Signifyd’s EMEA General Manager, Nikhita Hyett, we could heading towards a world where AI agents do the shopping for us. This means retailers may no longer be the first stop in the customer journey. Instead, they’ll need infrastructure built for agent driven purchases: open APIs, secure payment stacks and fraud models tuned to…
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Peak-season readiness is no longer optional. According to IMRG, retailers must now stress-test the foundations of their operations. As Nikhita Hyett (EMEA GM at Signifyd) explains: The message is clear: Delivering a seamless customer experience means more than big discounts — it means ensuring your infrastructure, processes and fraud-defences are robust before the peak window…
