Peak season is only half the story, and I wrote recently in IMRG breaking down how smart personalisation and a smoother checkout experience can turn Black Friday buyers into long-term customers.
Prior to joining Signifyd, Nikhita spent 10 years in the retail, ecommerce and payments sector. She worked on partnerships and account management at Adyen, and retail tech company, Global Blue. In her last role at BlueSnap, she was responsible for building a compliant global PayFac solution.
