Latest news: eCommerce Trends

As retailers prepare for the Black Friday and Christmas rush, success will come not just from driving sales, but from delivering seamless shopping experiences that keep customers coming back long after the season ends. In IMRG’s latest expert roundup, Signifyd’s EMEA General Manager, Nikhita Hyett, shares why speed, security and simplicity across the customer journey…

IMRG research shows that customer acquisition and retention are the biggest challenges that retailers face in 2025. Signifyd’s General Manager EMEA Nikhita Hyett shared her insights on the importance of post-purchase journey and how merchants can use AI for fraud prevention and faster decisions. Read the full post here

Retailers may have seen a stronger-than-expected H1 but will H2 bring the same resilience? That’s one of the questions raised in IMRG’s latest ecommerce review, where our General Manager EMEA, Nikhita Hyett, offers her take on the shifting trade landscape. According to Signifyd data, 75% of retailers have already increased prices to offset rising costs…

Exciting news! Thrilled to have Signifyd’s insights featured in IMRG’s latest blog on how personalisation is shaping smoother return experiences. Making returns seamless isn’t just good CX—it’s a growth driver. Check out the full piece here: The type of personalisation customers want in 2025

Personalisation isn’t just a marketing buzzword — it’s the key to happier customers and fewer negative reviews. Nikhita Hyett, General Manager EMEA at Signifyd, shares why retailers need to go beyond using a shopper’s name in an email. Think: removing friction, anticipating needs, and creating seamless, relevant experiences from first click to post-purchase. Check out…

H&M has become the latest retailer to change its returns policy, increasing fees for all customers. Check out what Signifyd’s general manager EMEA, Nikhita Hyett, has to say about the move