Ask questions about this page
Returns aren’t just a cost challenge anymore – they’re a loyalty battleground.
In my latest IMRG blog, I highlight a critical shift for fast, frictionless returns which are now table stakes, but this comes at a cost as absorbing every return without insight can quickly erode margins.
As return volumes rise and retailers rethink blanket fees that often damage trust, the smartest brands are turning to data to balance experience and protection – fast‑tracking loyal shoppers while quietly managing abuse.
Read my full perspective on how returns are shaping the next phase of retail loyalty.
Explore More
