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Returns are no longer just a post-purchase pain point, they’re emerging as retail’s next big competitive frontier.
In her latest guest post for Retail Rewired, Nikhita Hyett, General Manager EMEA at Signifyd, explores how smarter returns strategies can strengthen customer loyalty, unlock revenue, and set retailers apart in a saturated market.
As consumer expectations rise and margins tighten, it’s not just about handling returns, it’s about rethinking them.
How is your business turning returns into an advantage?
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