The data hiding in plain sight: why declined orders are retail’s most overlooked growth opportunity

As our EMEA General Manager, Nikhita Hyett, highlights, one of the biggest missed opportunities in retail today lies in how businesses handle failed transactions and declined orders.

“Retailers are rich in data but often overlook its most actionable forms – behavioural signals, failed transactions, and declined orders.”

At Signifyd, we believe this data shouldn’t be seen as noise in the checkout journey, but as a powerful signal. It’s a strong reminder that the opportunity isn’t in collecting more data –  it’s in activating the data you already have.

Read the full article via IMRG