Is cracking down on returns costing brands more than it’s saving?

Returns management is a costly business for retailers with many of them taking extreme measures, including banning accounts with high return rates.

Amal Ahmed, director marketing EMEA, and Nikhita Hyett, general manager EMEA, shared their views on how this approach can create more problems and the role that technology plays in navigating the returns challenge with Retail Sector.

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