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In a recent interview at the recent MPE Berlin event, with Financial IT, Signifyd’s General Manager for EMEA, Nikhita Hyett, spoke on the impact of AI, fraud and cross-border challenges for merchants. Watch the video or read the transcript below for insights
AI, real-time payment rails and data are reshaping the industry
Financial IT: Where are merchants actually feeling the change, and where is it still hype?
Nikhita Hyett: So AI, and agentic commerce is a hot topic that everyone’s talking about right now, not just at MPE, but also a hot topic of conversation for us with our merchants and other people in the industry and everyone is navigating their way through this right now. Agentic commerce is a big thing. How does that work? What does the actual flow look like? This is still being figured out. There are routes to it. There are merchants that are live with various types of agentic commerce solutions.
From a fraud standpoints, it’s how do you navigate this? Ultimately, a fraud tool was created to block bots. So how do we now actually allow the good bots in, and block the bad bots? What does that look like? How does it all work? And what are the solutions? So at Signifyd we have a team of people working on this. A live solution in place, whether its tracking bots or whether its able to block fraudulent activity and allow good transaction through. But this is very much a work in progress across the board.
Cross border payment challenges
Financial IT: What’s still the biggest barrier for merchants trying to go cross-border?
Nikhita Hyett: When it comes to going cross border, there are a couple of challenges that are pretty consistent across the board. Firstly, each region has different regulations, different work compliance requirements, different payment methods. So you need to look at the right solution for each region, for each country.
From a fraud landscape, one thing is that is very important to recognise is that fraud is different depending on the country. The fraud landscape in France is different to the fraud landscape in Germany, which is different to the US. It’s very important to have a fraud prevention solution in place that meets requirements local to the country, local to the region. By taking a modular approach rather than a one-size fits all, merchants are able to get a solution that meets requirements of the regions and the verticals, and the customer profiles they are in to ensure success.
Takeaways from MPE Berlin 2026
Financial IT: What do you want the market to take away from MPE this year?
Nikhita Hyett: At MPE Berlin, the hot topics are agentic commerce, cross border payments. Also merchants knowing what’s happening in the different markets where they operate in, and having the right solution for those markets, or approach when it comes to growing globally and finding the right payment solutions, fraud solutions, or orchestration.
I think the big takeway that I’m seeing from this year is the modular, not one-size-fits-all approach to fraud prevention that merchants are looking for and that Signifyd is able to provide.
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