OpenAI launches instant checkout – what does this mean for retail?

OpenAI’s move into agentic commerce – where AI not only recommends products but completes purchases – marks one of the most significant shifts in ecommerce to date.

On the surface, it feels seamless. But as our Director of Risk Intelligence, Xavi Sheikrojan, explains in InternetRetailing, this new model comes with its challenges.

With the Golden Quarter approaching, the challenge for retailers will be how they adjust to a world where the customer journey may skip their storefront entirely, yet trust and protection still matter more than ever.