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What’s next for online retail in 2026?
Signifyd’s EMEA General Manager, Nikhita Hyett, was featured in Retail-Focus talking about how AI isn’t just a feature – it’s becoming the foundation of ecommerce strategy.
As AI continues to evolve, the way customers shop is shifting too – from browsing websites to letting intelligent systems shop on their behalf. This agentic commerce trend transforms where and how brands need to engage with customers, with relevance happening long before a purchase decision is made.
Read the full article to explore how AI is reshaping retail strategy
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