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AI agents are beginning to act as autonomous shoppers, completing purchases without the customer ever visiting the store.
With transactions happening outside the storefront and beyond retailer visibility, new challenges arise: how is payment verified, who holds liability when disputes occur, and how can fraud be managed without behavioural signals?
As Signifyd’s Director of Risk Intelligence, Xavi Sheikrojan, writes for IMRG, agentic commerce is not a thought experiment but an active disruption. Retailers must prepare for a future where the customer journey is no longer theirs to control.
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